Surprising Results from my Comparison Shop for KitchenAid & Viking Mixers

This fall I scoped out prices on new KitchenAid
 mixers. If you are in the market for anything
these days, you’ll want to know this. They are the least expensive at…
the three locally owned stores!

Board & Basket and our own Dan & Whit’s 
have the best prices by far on KitchenAid.

Board & Basket and our own King Arthur Flour 
tie in price and availability on Viking mixers.

At D&W you need to know what you want, as 
you choose from a catalog, but due to the cooperative nature of Ace Hardware stores,
 D&W has a much better price than Kohl’s. You special order them
with Al
 or Reed.

Board & Basket was extremely helpful, and, like Dan & Whit’s,
 offers the KitchenAids at “the lowest price KitchenAid allows them to be
 sold at.” I loved seeing the gorgeous colors and
styles there on display in this attractive store.

At Kohl’s and Walmart I was left to
 my own devices to find things on the shelf and to know what to do with it.

The details on KitchenAid & Viking mixers in the upper valley:

* The KitchenAid “Professional 600″ Series (575 watts,
6Q) is $499 at Kohl’s and $400 at both D&W and Board & Basket

* The KitchenAid “Artisan” model (325 watts, 5Q) is
$359 at Kohl’s, and $300 at D&W.

* The KitchenAid “Classic Plus” I only found at Kohl’s
($259)

* The KitchenAid Classic” was only at Walmart and was
 the only KitchenAid they carried ($200)

* Best Buy and the WRJ kitchen store don’t have any
 KitchenAids or Vikings at all.

* Best Buy can order a revolving supply of 
refurbished KitchenAids, but they didn’t have a Professional available.

* Board & Basket has all the Vikings, King Arthur Flour Bakers’ Studio has a very good selection of Vikings, and the two stores tie for the best price ($479, sale price while supplies last)

I am delighted to share the results of my search. I 
have to admit: even though I am a staunch supporter of buying and doing 
local, my beginning guess was completely backwards. I expected it to be 
more expensive at D&W and at Board & Basket and even at King Arthur.
 I’m chagrined at that, and note that the big box stores had me convinced, too,
 that they are cheaper than neighborhood stores. I am delighted to 
be proven wrong. Delighted!

And it’s not the first time. Our last 
toaster oven was $5 less at D&W than at Walmart, for the exact same item. I love 
it when local is not only a better customer service experience (Board &
Basket
beats Kohl’s to a pulp) but also a better price. I will never start with that assumption 
again.

Yammily yours,
Lisa

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